Data Annotation

Why data labeling is essential for your business


Data annotation is an essential process that bridges the gap between machine learning algorithms and human understanding. This process involves adding releveant information or annotations to raw data, such as images, text or audio. Accurate and reliable data annotation is crucial for achieving high-performance machine learning models. It requires skillled annotators who understand the task at hand, follow specific guidelines and maintain consistency in their annotations.

The outcome is an improved customer experience solution that encompasses various functionalities, including personalized product recommendations, targeted search engine outcomes, advanced computer vision capabilities, precise speech recognition, intelligent chatbots, and more.

Watch this video and learn more about this cutting-edge service SPS is currently working on!


  • Customer satisfaction. A bad annotation scheme directly affects the quality of your predictions and therefore can have a direct impact on the quality of your service and customer satisfaction. 
  • Avoid dangerous situations. In areas like healthcare, badly labelled datasets can result in dangerous situations if the model is making the wrong conclusion. 
  • Outcome accuracy. Since a lot of the datasets need to be frequently refreshed, simply reusing open-sourced data may not be an option and put the outcome of the AI project into jeopardy.
Why Data So Important



20 years experience

With data labeling & classification for finance & insurance Industry. We have multiple quality control methods and constant improvements on speed and accuracy and we are active in this space even before it got AI/ML became a big topic.


Robust Infrastructure

Can work either on client software or with state of the art software provided by SPS. Proof track record about handling small to large requests a high load system. Able to scale up quickly (hardware and people are available)


Swiss quality made in Vietnam

Focus on quality control is part of our standard process and a mandatory step before returning data to our clients. We can also provide quality control for machine trained data sets. All work is done in-house, no subcontractor/freelancers.


High quality human labeled data

For Machine Learning / AI Models (human-in-the-loop approach a human focus on hardest cases and increase the diversity of data set).


SPS provides high-quality data annotation services for image, text, and videos using innovative annotation tools and experienced annotators to ensure accurate and reliable results for machine learning.

Contact our experts
Image Annotation

Image annotation

Human-annotated data is still more accurate and of a much higher quality than machine annotated data. SPS guarantee an excellent machine learning experience, as our specialists have the necessary skills to provide following data annotation services: 2D bounding boxes, polygons, semantic segmentation, labeling, and point and landmark annotations.  

The quality of image annotation directly impacts the performance and reliability of machine learning algorithms. Accurate annotations enable machines to understand and interpret visual data, leading to improved object detection, image classification, and other computer vision tasks. We bring in the human touch into your data. 


Text annotation

Our team provides classification and keyword tagging, relationship extraction, named-entity recognition, text categorization and sentiment analysis. Especially if you need to organize and process large files and collections of files, we at SPS are the right experts to handle large loads of data.  

Text annotation is an essential step in enabling machines to understand and process human language. It serves as a foundation for training language models and building intelligent systems that can extract insights, automate tasks, and facilitate communication in various industries and applications.


Video annotation

Video annotation involves identifying and marking objects of interest within video frames. It can include tasks such as object tracking, object detection, action recognition, and scene understanding. Annotators carefully label objects and events, providing accurate and detailed information to create annotated video datasets.

Our data annotation experts are working with innovative annotation tools for computer vision. We’ll set you up with the best annotators and quality control to make sure your models deliver the expected outcome.

Unlock the Power of Data Annotation with SPS: Ensuring Human Rights, Labor Law Compliance, and Unmatched Quality

At SPS we take data annotation to a whole new level by combining data annotation expertise with a strong focus on human rights, labor law compliance, and uncompromising quality. As a reliable and trustworthy partner, we are committed to providing exceptional annotation services that meet the highest standards while ensuring ethical practices and legal compliance.

  • Human Rights and Labor Law: We believe in upholding human rights and ensuring fair labor practices in every aspect of our operations. When you choose our data annotation services, you can be confident that your data is being annotated by skilled professionals who are treated fairly and work in a safe and ethical environment. We adhere to all relevant labor laws and regulations, fostering a work environment that values dignity, respect, and equality.
  • Unmatched Quality: Quality is at the heart of everything we do. We have a rigorous quality assurance process in place to ensure that every annotation task meets the highest standards of accuracy, consistency, and reliability. Our experienced annotation team, coupled with advanced annotation tools and techniques, guarantees precise and meticulous annotations that enhance the performance of your AI models.
  • Reliable Trustworthy Partner: With a strong customer base and a proven track record, we have established ourselves as a trusted partner in the data annotation industry. Our clients rely on us for their most critical projects, knowing that we deliver results that align with their expectations. We prioritize building long-term relationships and work closely with our clients to understand their specific needs and provide tailored solutions.

We offer more than just data annotation services – we provide a comprehensive end-to-end solution that empowers your AI initiatives from start to finish. With our expertise in data annotation and a full suite of supporting services, we ensure that you have everything you need to achieve AI success.

Together, let's drive innovation while ensuring ethical practices and delivering superior results. Unlock the power of data annotation with our end-to-end solution and experience the difference it makes in unleashing the full potential of your AI initiatives.


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