Across enterprise AI deployments, one pattern is becoming clear: the biggest obstacle isn’t the technology. It’s everything around it.
While organizations continue investing heavily in generative AI – spending rose an estimated 200% in 2025 alone – many initiatives still struggle to move beyond pilot stage. The difference between those that scale and those that stall often comes down to a single overlooked factor.
We spoke with Klaus Gorges, Director of Global Solution Design, about what he’s seeing across real implementations – and what actually determines whether GenAI delivers operational value.
Q: Many companies already have AI strategies, but why Generative AI implementation is proving to be so difficult in large organizations?
K: Most organizations understand where they want to go with AI – strategy is rarely the issue. The real challenge starts when they try to operationalize it. GenAI performs best when it’s deployed on top of standardized, well structured, high volume processes. But in reality, very few companies have achieved that level of process maturity.
When GenAI meets fragmented workflows, it doesn’t fix the gaps – it amplifies them. That’s why many projects move fast in pilot mode but stall during scaling.
Q: So the barrier isn’t the technology? What are the main challenges in scaling Generative AI.
The models are advancing incredibly quickly. What slows organizations down is everything around the model – operating models, governance, infrastructure, and skills. In regulated environments especially, the absence of strong governance structures becomes a real blocker.
Successful execution requires orchestration across processes, controls, and people, not just technology.
Three key barriers when scaling AI
- Fragmented or undocumented processes
- Integration challenges across legacy systems
- Shortages in AI-related skills
Q: What tends to break first when companies try to scale AI?
In our experience, three areas create the biggest friction.
First, processes are rarely industrialized. GenAI thrives on clear inputs and outputs, but many workflows are inconsistent or undocumented.
Second, integration challenges. Legacy systems, siloed data, and fragmented IT landscapes slow down deployment.
Third, skills shortages – 94% of leaders report gaps in AI critical capabilities. These issues rarely surface in a controlled pilot but become painfully visible when scaling.